Solutions

From price automation to digital signage

One connected platform: electronic shelf labels, full-color LCD displays and a cloud management system that runs 10,000+ stores from a single screen.

Retail ESL Solution

Function of the electronic shelf label

Quick price change, unified online & offline

The system couples with your pricing data and changes prices automatically — cutting labor and consumables while keeping every channel consistent.

  • Unified price management online and offline
  • Quick sync for promotion schedules and prices
  • Unified management of associate / franchisee prices
  • Multiple prices unified in the fresh food section
ESL management dashboard pushing a price change
ESL showing a limited time offer template

Templates that switch themselves

Displays switch automatically with your price strategy — regular price, limited-time promotion or out-of-stock — across thousands of stores at once.

  • General retail template
  • Limited-time promotion template
  • Product out-of-stock template

QR codes that sell

Dynamic QR codes link the shelf to your e-commerce: product details, official accounts, membership, coupon delivery and product traceability.

Shopper scanning a QR code on an ESL
Store Operations

Flashlight for replenishment

Three steps from "out of stock" to "back on shelf".

Scan or search

Scan or search product names or barcodes that require replenishment or picking.

Label flashes

The electronic shelf label of the corresponding product flashes on the shelf.

Pick by light

Staff complete picking or replenishment guided by the position of the flashing light.

Before ESL — at least 9 procedures

  1. Headquarters sends information to each store
  2. Print the price tags of each category
  3. Manually cut different types of price tags
  4. Distribute the tags to each area leader
  5. The area leader signs and confirms the price tags
  6. The area leader distributes them to each employee
  7. The employee withdraws the old tags
  8. Then replaces the price tags
  9. Finally checks the tags by different means

Consumes a lot of manpower and time.

After ESL — only 2 steps

  1. Headquarters updates the prices of all stores with one click
  2. The system distributes to each store and refreshes automatically

Almost no manual price tag management left.

  • Process efficiency increased by 50%
  • Reduced price tag error rate and fewer complaints
  • Weekend & limited-time promotions become easy
  • Save labor cost and consumables cost
Architecture

How does the electronic shelf label work

The ESL management system pushes through VPN / Internet to every store; base stations reach each label over 2.4G radio.

ESL Management cloud or on-premises ERP / POS of the store VPN / Internet TCP / IP Store 1 · Store 2 · Store 3 … AP Base Station 2.4G radio Smart PDA replenish & pick ESL 4.99 ESL 12.50 ESL 0.99
TFT-LCD Digital Signage

Full-color LCD price tags & screens

65K full color with localized animation, 166 DPI clarity and 7-color high-visibility lighting — products stand out instantly, with an eye-tracking-verified ~200% attention increase and a visual range beyond 15 m.

LCD price tag flashing red
LCD price tag flashing green
LCD price tag flashing yellow
LCD price tag flashing blue

Built for real stores

  • IP67 waterproof — safe even when immersed
  • −20 to 50 °C: cold and hot cabinets alike
  • Up to 10-year lifespan, low maintenance cost
  • Anti-glare surface, no reflection under strong light

Deployed in one hour

  • Store-wide deployment within 1 hour
  • One-click price update for thousands of labels
  • Hidden power supply, rotatable slide adjustment
  • Illuminated item-finding to speed up picking

Intelligent content deployment

  • Rich template selection for diversified scenes
  • Advertising automation with trackable results
  • Interactive scene precision marketing
  • Multi-screen linked display, synchronized split-screen
Hanging digital billboard for fresh foods
Billboard for Fresh Foods

Digital signage that knows about fresh business

  • Product binding — prices change automatically
  • Template layout adjusts automatically, highlighting promotions and price cuts
  • Pictures matched automatically for high visibility
  • Support for dynamic rates of service access

See TFT-LCD models

Double sided hanging screens above aisles
Hanging displays
Vertical banner screen in a produce area
Poster screens
Shelf strip screens in a fruit section
Strip screens
Management System

One system, more than 10,000 stores

A user-friendly platform that runs single-user or multi-user centralized data management, with independent interface integration and template customization per store.

  • Functionality — local platform operation, independent user data per store
  • Economy — stable and cloud-based: no local servers, lower maintenance costs
  • Safety — high availability, on-premises or private cloud, Windows & Linux compatible
ESL management system on a laptop
Management system screenshot: products
Management system screenshot: templates
Management system screenshot: logs
Beyond Retail

Smart labels for other industries

ETAG products are widely used in storage, logistics, intelligent manufacturing, animal breeding, smart halls, hotels, offices, catering and archives.

PTL labels on warehouse racks
Warehouse & logistics
Smart label on an injection molding machine
Intelligent manufacturing
Smart labels in animal breeding
Animal breeding
Smart labels in a hospital ward
Healthcare
Smart labels on archive shelves
Archives & offices
Meeting room signage
Meeting rooms
Labels on storage bins
Storage bins
Hardware store with ESLs
Hardware & gas stations

Powered by the PTL smart label series (430–434.92 MHz) and the warehouse base station.

Which solution fits your floor?

We analyze your workflow and design the deployment — before, during and after.

Talk to our team